BROADCAST TV DRAMAS VS DIGITAL PROVIDERS: THE TRANSFORMING LANDSCAPE OF DRAMA CONSUMPTION AND CONTENT SYNERGIES

In the rapidly evolving entertainment world, the competition between 누누티비 드라마 traditional terrestrial TV dramas and OTT streaming services has become increasingly prominent. While terrestrial TV channels continue to offer well-established dramas with a broad appeal, OTT services are quickly becoming the go-to platform for on-demand co